milanex: web blog




The focus today is on the website! It doesn't matter whether I want to generate traffic for my website to generate advertising revenue or to win new customers: The website has to be found, especially in Google searches. In the blog, I address the following topics:


  • Advertisements on websites
  • Optimisation of websites for AdSense
  • Search Engine Optimisation (SEO)
  • Online marketing strategies


Also tips and tricks for the website. Have fun reading!



Latest posts



AdSense specials

CPM instead of CPC: the new revenue model and your optimisation strategy


Publishers with good click-through rates are concerned that the current very low CPM value will become the basis for billing in the future and that this will result in a significant loss of revenue. First considerations for optimisation...



To the post: AdSense - CPM instead of CPC





AdSense specials

AdSense - Why are ads not showing?


You have successfully set up an AdSense account to do this, but still no ads are appearing on your site. What could be causing this?



To the post: AdSense - Why are ads not showing?





AdSense specials

AdSense - Tax information for Ireland or Singapore


I keep seeing red banner messages in my AdSense account, like the one I saw recently when I accessed my payment information. What does it mean and what should I do?



To the post: AdSense - Tax information for Ireland or Singapore







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AdSense specials

AdSense: New revenue share structure


From the beginning of 2024, the second pricing model will come to the fore: CPM. What is the expected impact on revenue?



To the post: AdSense - New revenue share structure





AdSense specials

Optimise your revenue


Today: Four quick fixes that work immediately. Pretty brave of me to say that? Yes, and that's why I need to say this first...



To the post: How can I increase my earnings?





AdSense Specials

Do I have to pay taxes on AdSense and YouTube earnings?


When you monetise a website or YouTube channel, many questions arise about tax...



To the post Earnings and taxes





AdSense for Beginners (6)

AdSense and Youtube: When will I receive my payment?


Getting paid with AdSense: An important topic because it's about money! AdSense earnings are paid out in the millions every month...



To the post AdSense payments







AdSense for Beginners (5)

The AdSense basic report - Entire account by day


AdSense reports: The basic 'Entire account by day' report is the most important basis for publishers to assess the development of revenue and success of the AdSense account...



To the post AdSense basic-report





AdSense for Beginners (4)

AdSense registration: More verifications


There are still a few hurdles to overcome before your earnings can be transferred to your account: Verification of your address via PIN, confirmation of your identity, bank details...



To the post AdSense registration: More verifications





AdSense for Beginners (3)

The AdSense ads


After registration and approval of your website, you will receive an email and your site will be ready for ad delivery...



To the post AdSense registration





AdSense for Beginners (2)

AdSense registration


Here I would like to mention a few requirements that you can check for yourself before you set off and only realise at the end that you and AdSense are not a good match...



To the post AdSense registration







AdSense for Beginners (1)

AdSense requirements


If your website meets the requirements for AdSense, you can create an AdSense account and register your website. A tutorial in 5 steps...



To the post AdSense requirements





AdSense Tutorials

Set up and use AdSense CMP - Tutorial


How can you easily set up the AdSense Consent Management Platform? Here I'll show you how to activate it in 4 steps, customise it for your site and then evaluate the results......



To the post Set up and use AdSense CMP - Tutorial





AdSense Specials

AdSense issues: The most common problems and how to fix them


AdSense issues: Sometimes there are error messages when starting AdSense or in the dashboard. The solutions for this are not always self-explanatory and intuitive...



To the post Google AdSense Issues





AdSense Specials

AdSense: GDPR consent and messaging


Google AdSense's announcement in May 2023 to make new requirements for consent platforms mandatory has caused unease...



To the post GDPR consent and messaging